Top 5 Consumer Finance Apps on iOS in Latin America Q4 2022

In the fourth quarter of 2022, the top 5 consumer finance apps on iOS in Latin America showcased notable trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

Nubank: Conta, Cartão e mais, published by Nu Pagamentos S.A., saw weekly downloads fluctuate between approximately 116K and 160K. The highest download count was in the week of October 3, with 160K downloads. Active users increased from around 7.6M to 8.3M, peaking in mid-December.

PicPay: Conta, Cartão e Pix, by PicPay Apps, experienced weekly downloads ranging from about 43K to 58K. The peak was in the week of October 17 with 58K downloads. Active users varied between 1.9M and 2M, with the highest number recorded in early October.

CAIXA, from Caixa Econômica Federal, had weekly downloads between approximately 37K and 62K, peaking in the last week of December. Active users consistently hovered around 1.4M to 1.5M, reaching the highest point in the final week of the year.

BBVA México, published by BBVA Bancomer, S.A., saw weekly downloads ranging from around 36K to 44K. The highest downloads occurred in the week of November 14. Active users fluctuated between 1.1M and 1.2M, with the highest count in early December.

Banco Itaú: Conta, Cartão e +, from Itaú Unibanco S.A., experienced weekly downloads between roughly 34K and 46K, peaking in early October. Active users remained stable, ranging from 1.5M to 1.6M, with the highest in late November.

For more detailed insights and data, visit Sensor Tower.